Caribbeans like to exaggerate. It’s in our nature. So when it came time to execute a breakfast shopper program for General Mills, we took the fun of breakfast and added just a tiny bit of exaggeration. Our “Desayunazo” campaign plays off the Spanish word for breakfast (“desayuno”) and reminds Hispanic families just how easy it is to turn ordinary moments into biiiiig moments and make a splash in the mornings.
