Yoplait wanted to speak directly to young, bi-cultural moms. But how do you reach an audience you’ve never spoken to before? In partnership with LA-based agency Anomaly, we helped to create a campaign that was all about mom’s parental savviness while injecting some of that youthful, Hispanic flare. Sure, Yoplait’s creamy, delicious original style yogurt is smooth, but you know what else is smooth? When mom has a breakthrough moment with her teen. Now that’s “Real Smooth.”
