In a city where you can find a Cuban sandwich practically in every corner, how do you ensure your version stands out? Our campaign for Pollo Tropical’s new sandwich launch, “There’s A New Cuban in Town,” let people know that our stuff was the real deal. Our follow up campaign, “It Doesn’t Get More Cuban Than This” reminded folks that this QSR knows how to serve up delicious, authentic dishes. Watch out, ventanitas, Pollo’s Cuban is coming for ya.
